How We Found Our Way to Vejibag
When we look back at how we ended up running Vejibag together, it doesn’t feel like a straight line. It feels more like a series of conversations—some quick and practical, some long and emotional—woven through years of parenting, friendship, and a shared love of good food.
We’re Stacy and Ann, and before we were business partners, we were friends. We were raising kids at the same time, figuring out school lunches, weeknight dinners, farmers market runs, and how to keep fresh vegetables from turning limp in the fridge before we had a chance to use them. Like a lot of parents, we cared deeply about feeding our families real food—but we were also tired, busy, and trying to make things work.
Fresh veggies mattered to us. They still do. Not in a perfectionist way, but in a very real, everyday way—trying to get something green on the table, trying to stretch groceries, trying to waste less.
That’s where Vejibag first entered our lives.
Sally’s Idea and Why It Stuck
Vejibag began with Sally—who also happens to be Stacy’s mother-in-law—back when she was living in Maine and growing vegetables in a greenhouse. She was watching all that beautiful produce spoil too quickly and wondering why storing vegetables had to involve plastic. So she started sewing simple, breathable cotton bags designed to keep vegetables fresh longer using moisture, not chemicals.
What started as a practical solution quickly grew into something bigger. Vejibag became a true cottage industry—made by women, many of them moms, working from home and supplementing income while parenting. It was flexible, community-centered work, rooted in care for both people and the planet.
When Sally relocated to North Carolina to be closer to her family, several family members stepped into the business at different points—pitching in, helping things grow, and keeping it rooted in care and connection. While Sally and most of the family have stepped back from day-to-day operations, that spirit of shared effort and trust shaped the foundation of the company.
From the beginning, Vejibag was a family business, built around real life and real needs and Sally's vision and values are still very much at the heart of everything we do.
How We Stepped In
As parents ourselves, we were already trying to live in a way that felt aligned with our values—less waste, better food, more intention. When the opportunity came for Stacy and Ann to take over running Vejibag, it didn’t feel like starting something new from scratch. It felt like stepping into something that already had deep roots.
Running Vejibag together has been an extension of our friendship. We know each other’s kids. We’ve swapped meals, stories, frustrations, and wins. We understand what it’s like to juggle work and family, and we bring that understanding into how we make decisions for the business.
We still care deeply about what ends up on our own dinner tables. We still use Vejibags at home. We still love opening the fridge and seeing vegetables that actually look alive and ready to eat.
Carrying the Original Spirit Forward
One of the things we’re most committed to is honoring where Vejibag came from. It was never meant to be flashy or complicated. It was meant to help people—especially families—store produce better, waste less, and enjoy fresh food longer.
Vejibag is still a family business, now carried forward by us, with the same intention it started with. We see it as part of a bigger picture: supporting small, thoughtful habits that add up. Feeding our families well. Teaching our kids where food comes from. Choosing reusable solutions that make daily life just a little easier.
This work is personal for us because it grew out of the same place our friendship did—shared values, shared seasons of life, and a belief that small, practical ideas can genuinely make a difference and make the world a better place.
We’re grateful to be carrying this forward together, and we’re grateful you’re here with us.
- Ann and Stacy
